I'm Lisa Hendrickson.
ABOUT
Innovation x Technology x Sustainability
Leader x Strategist x Partnerships
Author x Speaker x Trusted Human​​
At the very least, this is what you should know about me
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Leadership occurs to me as a euphemism for character--who you really are in relationship to what you believe. True leadership shows up while facing circumstances that are less than ideal. Your character shines when you've got to step up to the plate and do the out of the ordinary, maybe the extraordinary, to achieve the necessary result.
As a COO, I learned first hand that you can teach skills but you can't teach people character. What you can do is inspire action and ask your team to bring the best version of themselves--have them step up to the plate and swing at the ball with everything they have. ​​​​
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Leadership Qualifications and Characteristics
My Traits | Characteristics
Trailblazer
I am able to take the lead and go first.
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Signifier
I identify the signposts that signify trends and what’s in the heart of those who set the trend.
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Interpreter
I read the tea leaves and understand which trend will become a mainstay.
Trusted Authority
Known, respected leader with proven results.
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Early Adopter by Nature​​​​​​​
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Purpose driven, of course, and...?
Once you dial into acting purposefully, then what? It's an Ethos and this is what expresses purpose everyday.
Authentically Engaged.
I genuinely am engaged in the work that I do, the clients that I serve and the results that I produce—this is a natural expression of who I am. I don't go to work to punch a clock—I go to work to redesign the clock so that it works great for everyone. I'm authentically engaged. It’s how I live.
Fun and Enthusiasm in Earnest.
I like fun. I am fun. Even when I'm working hard, I'm working smart and having fun. I'm enthusiastic about what I do. It’s part of my ethos. Having fun means doing good work and delivering happiness everywhere I show up and I really mean that… earnestly. It’s part of my mission, and purpose and its inside of my promise.
Smart.
Smart doesn’t have to prove itself. It’s not an over inflated ego screaming SMART! Smart acts and delivers solid.
Innovation and Excellence.
I look at innovation as a state of mind not a destination. I'm on the path of solution scaling, a journey that takes me from one innovation to the next. I believe that excellence is a driver that inspires innovation.
Trust, Respect, Integrity.
I respect you, the team and the mission. I hold the relationship that I have with you and your team in esteem. I am trustworthy and operate with integrity.
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Everybody Wins.
I'm all for you winning and for me winning. It's 360 degrees of wonderful when this happens. I build relationships, innovations and solutions for the long term. Everybody getting something they want makes for repeatable model of success.
Policy for the Planet
I respect and value the bountiful gifts of nature and promise to operate with respect for the planet. I promise to actively participate in planet positive activities so to reduce the environmental impacts with all that I do.
Storytelling and Trusted Insights
I'm passionate about sharing valuable knowledge and insights. Some say I have a unique way of reaching an audience through axiomatic storytelling and brand evangelism.
Selected Speaking Engagements
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New York Stock Exchange, SEC Climate Disclosures from a Sustainability Officer’s Perspective,” Panelist, June 2024.
CERAWeek 2024 “Decarbonization Solutions Across Cities,” Panel Moderator, March 2024.
CERAWeek 2024 “Nature Positive Decision Making,” and “Tracking Net Zero Commitments,” Presenter, March 2024.
Financial Women’s Association, “Navigating Sustainable Supply Chains: Understanding Challenges and Opportunities” with Herve Duteil, CSO of BNP Paribas Americas, Aniket Shah, MD and Global Head of Sustainability and Transition Strategy, Jeffries Group, Margarita Boulankova, Head of Global Trade Solutions Structuring, BNP Paribas. 2024
Accounting Today: “Preparing for the Future of Accounting: Key Trends and Sustainability Reporting,” with KPMG, Webinar, 2023.
CERAWeek, “Vendor Risk Management and Sustainability,” with Peter Pernebo, MD and Global Head of Risk Management Solutions at S&P Global. 2023
“Inside the Boardroom” Podcast with Amy Rojik, Managing Director for Governance at BDO, 2023.
Texas Technology Summit. “The ABCs of ESG: Understanding Corporate Sustainability.” 2022
​​NEST and EBAY: Retail Revival Series: A Digital Workshop for Scaling Your Business, 2020
FIT:MATCH: A Near Term Retail Playbook, 2020
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FGI 2018 Regional Conference, Web Experiences in Real Life: The Move to Convergence​​​​
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​Boom! Deciphering Innovation Book Talk at Barnes and Noble 2018​​
Smart Hustle Featured Speaker (keynote Seth Godin), Pricing in the New Next Economy
​​NEST 2018 International Artisan Leadership Summit, -Pricing: Philosophies and Methodologies
​INC 500 2015 Featured Speaker, Pricing and Selling in Today’s Marketplace
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INC GrowCo 2015 Featured Speaker, How Much Should I Charge?
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The Salons @ Earth Week 2015-Sustainable Futures What’s Next for Industry Leaders
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Manufacturing Day NYC 2015 Featured Speaker, HCC and the Virtuous Circle: Adventures in Sustainability and Lessons Learned Being One of the First
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TEDxABQ Entrepreneurs Salon 2014, Big Ideas, Small Magic and the People Who Wear the Glass Slipper​​​
Boom! Deciphering Innovation:
How Disruption Drives Companies to Transform or Die.
Winning in an Age of Relentless Change and Disruption
Today, we face a bewildering array of changes coming from many directions--globalization, government policy, market disorganization, technology, business trends, demographics, social distortion, and environmental uncertainty. These mega forces are disrupting how organizations do business and often determine whether they succeed or fail.
Boom! Deciphering Innovation: How Disruption Drives Companies to Transform or Die is a 30,000-foot guide for leaders who need to make sense of the disruptive landscape, the nature of innovation, and the role of leadership in reinventing the future.
Reviews
A Primer on Understanding and Adapting to Today’s Disruptive Business Environment
The best companies have always found a way to innovate, survive and change to meet the future. In the 21st century where change is coming so quickly that people and institutions are barely able to adapt, it’s important for leaders to understand the sources and impact of disruptive change on their organizations.
Boom! Deciphering Innovation: How Disruption Drives Companies to Transform or Die is a good first step in learning about today’s business landscape and the key questions leaders must answer to prepare themselves and their organizations to excel in this digital world. It is a quick, interesting, and provocative read. I recommend it.​
Doug Dichting, President, Meadowview Enterprises LLC
Former VP of Research, Development and Innovation for Del Monte Foods, Inc., and Group Director, Global R&D for The Coca Cola Company
Boom Picks Up Where Academic Books Leave Off
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The hard part of innovation is not the ideas, it's not the disruption or the confusion, it's getting people change; to let go and leap into the unknown. You have to have good arguments, but reason alone does not suffice. To get people to make these hard decisions require appealing to both mind and heart, you have to engage the business leaders. That where this book comes in. The reasons are presented in short, almost pithy, elevator pitches. It provides strong emotional and logical reasons to abandon what's safe and take the leap. I have already found myself quoting this book when appealing to people to step outside of their comfort zone.​
Bruce McKinley
Director of Innovation and Implementation
Best Book on How to Progress in a Disruptor Economy
BOOM turns strategic management upside down. In a disruptor economy, this book is the best book to come along since THE ONE-MINUTE MANAGER. Easy to read, accessible, makes the complex clear. For every industry and every manager, this is a must-have book!
Kathleen Archambeau, Author "Climbing the Corporate Ladder in High Heels" and Silicon Valley Executive
Media, Awards and Kudos
Awards
The Women We Admire: Top Women Professionals List, Austin, 2025
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Who's Who in America List, 2025 Inductee
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S&P Global Sustainable1, Leadership Award, 2024
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The Women We Admire: Top Women Professionals List, Austin, 2024
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ICIC 100 List (Michael E Porter and HBS), 2009
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ICIC 100, One to Watch List 2008
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Press
​New York Times: From Sticks to Sturdier Wood
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BBC World Business Report: US Feels Impact of Weak Dollar​
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CBS Early Morning with Harry Smith: Small Business Response to President Obama’s Stimulus Plan
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ABC World News Tonight with Diane Sawyer: Recession and Manufacturing
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CNBC: Key Issues Loom Large for Main Street ahead of the Debate
Yahoo Finance: Leading Sustainability Innovators Gather for Design Industry
Women's Wear Daily: Nest Convenes Global Artisans
Bank of America: The Benefits of Having a Business Mentor
Inc Mag Video Series
14 Videos
Inc Magazine: The One Goal Entrepreneurs Should Prioritize
Inc Magazine: What You Can Learn from Michael Kors Branding Mistake
Inc Magazine: Two Common Business Model Flaws to Avoid
Inc Magazine: How the Internet has Permanently Changed the Sales Process
Inc Magazine: The Danger of Building a Lean Start Up
Inc Magazine: The Best Business Ideas Solve Problems Everybody Has
Inc Magazine: What To Do When No One is Buying Your Product
Inc Magazine: The Biggest Lessons from the Father of Modern Business Strategy
Inc Magazine: How to Lead During A Personal Crisis
Inc Magazine: Why Everything You Know About Pricing is Wrong
Inc Magazine: The Biggest Pricing Mistake You Don't Know Your Making
Inc Magaine: The Biggest Pricing Mistake Small Business Owners Make
Inc Magazine: The Most Important Pricing Lesson You Can Learn from Apple
Inc Magazine: Why You Shouldn't Raise Prices without Increasing Quality
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What People Are Saying.
I'm President of this Mutual Admiration Society because these people are changemakers.
Where I Hang My Hat.
The People Who I Hang With.
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Austin Sustainability Professionals, Co-founder
The Women We Admire, North America & Texas Chapter
Austin Women in Technology
Partnership Leaders